OUR STORY
At YoColorado
We make colorful, retro-inspired outdoor apparel inspired by the free-spirited, colorful Colorado lifestyle. For us, the outdoors isn’t about conquering nature—it’s about playing in it. We thoughtfully design and sustainably craft gear fueled by a love of adventure, with one simple goal: to make every piece your favorite piece for getting out there and having more fun.
2013
Empowering You to Find Your Mountain Since 2013
Our Founders
We’re Brad and Pe — two designers who met in Colorado and bonded over skater tees, music and the laid back vibe of mountain life.
Inspired by the outdoors and the colorful fader stripes of ‘70s camper vans, we made Colorado’s first state flag beanie in 2013. Then came hats, tees, jackets and plenty of smiles — and just like that, YoColorado was born. We now sell our products online at yocolorado.com, through 300+ wholesale retail partners and in our one and only retail store right here in historic downtown Golden.
We believe that finding your mountain means going wherever fun finds you outside — on the trail, at the beach, or at a backyard BBQ. Our colorful, retro-inspired outdoor lifestyle apparel & gear is designed to bring the good vibes (and smiles) along the way.
Have fun out there!— Brad & Pe
Inclusive
YoColorado is all about good vibes, letting your colors shine and making time for play and adventure. We believe in a carefree spirit rooted in optimism and self-expression. Wear what makes you happy, get outside and have fun along the way.
Vibrant
We believe that color makes everything more fun. Bold colors, playful combinations and plenty of personality spark joy, lift your mood and bring extra energy to every adventure.
Nostalgic
Our gear blends nostalgic, vintage vibes with modern functionality, creating a look that stands out wherever you go. Bold colors, playful patterns, and statement-making designs give every piece style, fun, and personality.
YoColorado is all about good vibes, letting your colors shine and making time for play and adventure. We believe in a carefree spirit rooted in optimism and self-expression. Wear what makes you happy, get outside and have fun along the way.
We believe that color makes everything more fun. Bold colors, playful combinations and plenty of personality spark joy, lift your mood and bring extra energy to every adventure.
Our gear blends nostalgic, vintage vibes with modern functionality, creating a look that stands out wherever you go. Bold colors, playful patterns, and statement-making designs give every piece style, fun, and personality.
YoColorado. Gear you can trust to help you Find Your Mountain®
As Our Journey Continues
Our team here at YoColorado is focused on the future. And the future is sustainability. Along with our commitment to small batch manufacturing and sourcing recycled materials, we give a second chance to our retired tee shirts, climbing ropes, and event materials by making bags, dog leashes, and partnering with local makers to create bike accessories.
Our mission is to continue to learn, grow and improve our products and processes to make sure when you buy from YoColorado, our standards are always met and your expectations are exceeded.
We hope you can visit our flagship retail store here in sunny Golden, Colorado. Even if you don't get a chance to visit, we'd love to see your smiling faces and personal stories. And see how your outdoor pursuits have been enriched by wearing your YoColorado gear.
Email us or post a photo on your social media wearing YoColorado wherever you are in the world.