Why would the world’s largest single-site brewery choose a small, independent outdoor apparel brand from down the street for a collaboration?

We like to think it’s because we share many of Coors’ most valued principles — quality, craftsmanship, and an entrepreneurial spirit rooted in the Rocky Mountains. Like Coors back in 1873, we believe in doing things the right way: thoughtfully, locally, and by hand. Our vintage-inspired, retro-style apparel is a modern nod to that same timeless spirit.

Just three blocks from our flagship store stands the legendary Coors brewery — a Golden, Colorado icon that’s been brewing beer for presidents, rock stars, cowboys, and adventurers for more than 150 years. Our shared hometown continues to inspire us both, from the rugged mountain backdrop to the spirit of the West that still runs strong here.

We’re proud to continue our collaboration with Coors Banquet — a partnership that started in 2023, inspired by our shared Golden roots and a mutual love of authenticity, adventure, and quality products.Here’s to the cowboys, the adventurers, the dreamers. Here’s to the original and here’s to you. Check out our collaborative collection and raise a glass with us to our partner, Coors.

Long Live Local!