We're 13! We’ve entered our teenage years.

Let the shenanigans begin! (Just kidding... mostly!)

Thirteen years ago, our founders Brad Miller and Pe Maslowsky started YoColorado with one Colorado flag-inspired beanie. Today, YoColorado makes Breezy Snaps™, Yoveralls, Momentum Jackets and a whole lot more. We’ve grown up a little. Our love of Colorado color, fader stripes and having fun outside? That’s staying put.

This year gives us plenty to celebrate: five years of our thriving Basecamp retail shop in downtown Golden, hundreds of wholesale partners around the western region including REI and Christy Sports, and collaborations with some pretty great friends—including Coors Banquet, National Ski Patrol, Denver Art Museum and TOBIQ Travel.

We’re especially proud that our partnerships and community events helped us give back to two national and local causes we care about. Nationally, in 2025 we gave more than $25,000 to support National Ski Patrol education and training and, locally, we gave $8000 from Goldens in Golden merchandise sales to support animal welfare and the good work of Foothills Animal Shelter and Golden Retriever Rescue of the Rockies.

Stay tuned for our next adventure... YoColorado DIA opens Tuesday, September 28 in the center hub of Concourse B.

To our customers, retail partners, collaborators, and team: thank you for 13 years of love, good vibes, and outside fun—and for saying Yo along the way. We’re stoked for what comes next!

Brad, Pe and the YoColorado Team