YoColorado Opens New Store at Denver International Airport

Now Boarding: YoCo Style.

YoColorado has landed at Denver International Airport (DIA)! Find our new Colorado outdoor apparel and accessories store in Concourse B—now open.

It started with one Colorado flag-inspired beanie in 2013. Today, we’re introducing YoColorado to travelers from around the world with our new retail store at Denver International Airport.

YoColorado DIA is our second retail store, joining our Basecamp flagship store in downtown Golden, Colorado, which opened in 2021. We’ve also grown through e-commerce and wholesale partnerships with more than 200 outdoor and specialty retailers, including REI and Christy Sports. Our new 1,600-square-foot space in Denver International Airport’s Concourse B brings all those years of growth together in a place where Colorado locals and travelers from around the world can experience the colorful, laid-back Colorado style that inspired us.

More Than a Colorado Souvenir Shop

If you know our brand, you know the store is filled with much more than Colorado souvenirs. YoColorado DIA features colorful, retro-inspired outdoor apparel and accessories designed in Colorado, including our Breezy Snap™ shirts, Yoveralls, fleece jackets and shackets, knits, hats and outdoor-themed graphic apparel. The store also features limited-edition selections from our Coors Banquet and National Ski Patrol collaborations, official Goldens in Golden merchandise, and accessories crafted from upcycled materials like climbing ropes and bike tire tubes.

We’ve rounded out our store offerings with a curated selection of outdoor and travel accessories from other adventure-worthy brands including BIRKENSTOCK, TOBIQ, Nocs Provisions, Rumpl, Sockwell, Smartwool, Après Ski Jewelry, goodr, Stanley 1913, YETI and Matador Travel Equipment.

Where to Find YoColorado at DIA

Heading out or touching down? Swing by for a splash of Colorado color and something fun to wear, pack or bring home from Colorado. YoColorado DIA is located in Concourse B, Center Core Southeast, across from Elway’s.