YoColorado Hit the Runway at Denver Fashion Week

We tried something new this winter… and took YoColorado to the runway for the very first time.

On Sunday, November 16, 2025, we joined five other brands for the debut High Altitude Runway Show at Denver Fashion Week at The Brighton in RiNo. And honestly? Showing off our gear in our hometown of Denver made it even better.

A Colorado-Inspired Runway

The High Altitude show closed out Denver Fashion Week with a celebration of Colorado mountain style—blending alpine luxury with après-ski vibes. Think bold skiwear, plush furs, cozy knits, statement outerwear, and everything you’d want to wear from the slopes to the fireside lounge.

Bringing the YoColorado Energy

For our first-ever runway moment, we brought the full YoColorado winter energy. Bright colors, mountain culture, and the outdoor spirit that inspires everything we make. Our lineup included pieces from our winter collection, plus favorites from our Coors and National Ski Patrol collaborations.

And if you ask us, we think our models might have had the most fun of anyone out there. They showed up the YoCo way—no stiff runway struts or snooty poses. Just big smiles, peace signs, dance moves, and a bit of mischievous fun as they rocked our gear on the runway. Because that’s what YoColorado is all about: getting outside, having fun, and not taking yourself too seriously.

The show itself marked a new direction for Denver Fashion Week, celebrating the unique blend that makes Colorado special—rugged outdoor adventure mixed with city style. The result? A runway full of gear built for both powder days and après-ski hangs, brewery stops, and fireside vibes.

An Awesome Experience for Our Small Colorado Brand

Denver Fashion Week started in 2012 to support the city’s growing fashion community, and today it’s the largest fashion event in Denver, bringing together designers, boutiques, artists, stylists, and models from across the region.

We were stoked to be part of the very first High Altitude Fashion Show—and even more stoked to represent Colorado style on that stage. 

Seeing YoCo gear walk the runway alongside brands like Obermeyer, OUTPST, Dani K, and A. Tsagas Fur and Leather was a pretty surreal moment for our small Colorado brand. Runway today, trail tomorrow!